Summary
Contents
Subject index
This is an accessible and practical guide to qualitative techniques for students and researchers across the social and health sciences. An essential companion for any student, the book provides a wide-ranging coverage of qualitative methods complemented by extended illustration from the array of academic disciplines in which qualitative research is found and employed. Written in a lively and reader-friendly style, this is an essential study guide for students and first-time researchers. It is a primary source of reference for advanced study, a necessary supplement to established textbooks, and a comprehensive reference guide to the specialized language of qualitative research across the social sciences.
Focus Groups
Focus Groups
Definition
A series of audio-recorded group discussions held with differently composed groups of individuals and facilitated by a researcher, where the aim is to provide data (via the capture of intra-group interaction) on group beliefs and group norms in respect of a particular topic or set of issues.
Distinctive Features
Although it is possible ...
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